Possible / Danone - Stay Strong
Hoot have spent the last 5 months working on this project with Possible and their client Danone. We were tasked with building a Blue Grass Band from scratch. The only catch was they need the band to work across 5 markets. So we had to find 5 linguists that could not only play and instrument, but who could carry the lyrics we wrote.
Penned by Perrier Winning Comedians - Justin Edwards and James Rawlings, Hoot produced and filmed over 80 songs that are being released online and over Twitter.
Targeting key influencers, the band performed with some of Europe's largest online influencers. The project is still live and continues to grow with new territories from Danone buying into the campaign. You can see the project here: Stay Strong