Creating award winning comedy for brands, agencies and broadcast.

01.07.16

Asda campaign smashes targets

THE DUCHESS of Cambridge is renowned for her frugal ways when it comes to fashion but it seems her eye for a bargain applies to her weekly food shop as well.

The campaign has been a huge success for ASDA:

To date this is their most viewed video·

Reached 9.04 million people·

It had 14.1 million interactions·

5.4 million views

The cost per view was its lowest ever too·

34.4K likes Twitter and 1.61m reach·

1.4 million views on Twitter too

Picked up via the PA Wire by national papers:

The Mirror ‘Prince William and Princess Kate shop for Sexy underwear for Nan’s 90th birthday before hitting ASDA

’The Sun ‘Unexpected item in bagging area’